The Mindrace
The Challenge
Design an engaging installation within the Mahindra stall to embody and promote the brand philosophy of the KUV100 "It can if you can."
Design an engaging installation within the Mahindra stall to embody and promote the brand philosophy of the KUV100 "It can if you can."
The Idea
To bring the brand philosophy of "It can if you can" to life, we developed an interactive game using neuro-sensors to track player focus. The car, KUV100, accelerated faster as the player's focus increased.
To bring the brand philosophy of "It can if you can" to life, we developed an interactive game using neuro-sensors to track player focus. The car, KUV100, accelerated faster as the player's focus increased.
My Role:
Ad Strategy & On-Ground Execution
Client:
Mahindra Automotive
The Video Casestudy
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